TED Talks and entrepreneurial intention in higher education: A fsQCA approach

Abstract

Higher education institutions are aware of the importance of entrepreneurship education in reflecting real-life scenarios and increasing students' professional opportunities. Universities attempt to nurture students' entrepreneurial skills and awaken their entrepreneurial intention through specific or transversal entrepreneurship courses in a wide variety of degree programs. By using active learning techniques, such as TED Talks, students can improve their entrepreneurial intention. However, the potential of TED Talks to stimulate students' entrepreneurial skills and intention has not yet been studied from a multicausal perspective. This study contributes to the entrepreneurship literature by describing an educational experience based on active learning at a Spanish university. TED Talks were introduced to stimulate entrepreneurial intention in undergraduate students (n = 25) and master's degree students (n = 32). The impact of the experience was assessed using fuzzy-set qualitative comparative analysis (fsQCA). Given this approach, no single characteristic was found to lead to high (or low) levels of entrepreneurial intention in students. Instead, combinations of factors were found to cause this outcome. The findings show different student profiles that lead to high and low entrepreneurial intention. The findings thus confirm the multicausal nature of entrepreneurship in higher education institutions.