Current Dynamics and Future Growth of Online Travel Agencies

IF 4.5 3区管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE

Journal of Global Information Management Pub Date : 2024-04-02 DOI:10.4018/jgim.341797

Qun Zhou, Amit Shankar, Amit Dixit, Meena Bhatia, Ankit Mehrotra

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引用次数: 0

Abstract

Although the literature on online travel agencies is growing, it is fragmented and incoherent. Hence, this review aims to synthesize the online travel agencies and suggest directions for future research on online travel agencies. The review adopted an integrative literature review method by undertaking a review of sixty-nine empirical studies following rigorous protocols. The review presents the research profile, key research themes, gaps, and limitations of the prior literature. Furthermore, the directions of future research as well as the development of a comprehensive research framework, are also presented. There were five major research themes identified based on prior studies. The study findings will facilitate the scholars and practitioners to contemplate the diverse aspects of the online travel agencies ecosystem, contexts of contemporary research and the methodological progressions for future work. The study provides crucial implications, including integrations of online and offline channels, internet word-of-mouth applications and stakeholder identifications.

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在线旅行社的当前动态和未来发展

尽管有关在线旅行社的文献越来越多，但却支离破碎，缺乏连贯性。因此，本综述旨在对在线旅行社进行综述，并为在线旅行社的未来研究提出方向性建议。综述采用了综合文献综述法，按照严格的规程对 69 项实证研究进行了综述。综述介绍了先前文献的研究概况、关键研究主题、差距和局限性。此外，还介绍了未来研究的方向以及综合研究框架的制定。根据先前的研究，确定了五大研究主题。研究结果将有助于学者和从业人员思考在线旅行社生态系统的各个方面、当代研究的背景以及未来工作的方法论进展。研究提供了重要的启示，包括线上和线下渠道的整合、网络口碑应用和利益相关者识别。

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来源期刊

Journal of Global Information Management INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

5.80

自引率

14.90%

发文量

118

期刊介绍： Authors are encouraged to submit manuscripts that are consistent to the following submission themes: (a) Cross-National Studies. These need not be cross-culture per se. These studies lead to understanding of IT as it leaves one nation and is built/bought/used in another. Generally, these studies bring to light transferability issues and they challenge if practices in one nation transfer. (b) Cross-Cultural Studies. These need not be cross-nation. Cultures could be across regions that share a similar culture. They can also be within nations. These studies lead to understanding of IT as it leaves one culture and is built/bought/used in another. Generally, these studies bring to light transferability issues and they challenge if practices in one culture transfer.