The Prospection and Retrospection of Experiential Purchases as More Meaningful Memories: Social and Affective Implications

Q4 Business, Management and Accounting

Review of Marketing Science Pub Date : 2024-04-08 DOI:10.1515/roms-2023-0107

Rogelio Puente‐Díaz, J. Cavazos‐Arroyo

引用次数: 0

Abstract

Consumers can spend their money on material or experiential purchases with important affective and social implications. Consequently, the present study had two objectives, to examine the influence of the type of purchase, experiential versus material, on the construction of meaningful memories prospectively and retrospectively; and to examine the positive influence of this interpretation in terms of anticipated social connection and nostalgia and reliving intentions. Four experiments were conducted. The results of study 1 showed that experiential purchases were interpreted prospectively as more meaningful memories, and were positively related to social connectedness. Experiments 2 and 3 showed that experiential purchases and special experiential purchases were interpreted as more meaningful memories and were positively related to nostalgia. The last experiment showed that special purchases were interpreted as more meaningful memories, leading to greater nostalgia.

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将体验式购买作为更有意义的记忆的展望与回溯：社会和情感影响

消费者可以把钱花在物质消费上，也可以花在具有重要情感和社会影响的体验式消费上。因此，本研究有两个目标，一是研究购买的类型（体验型还是物质型）对构建前瞻性和回顾性有意义记忆的影响；二是研究这种解释在预期的社会联系、怀旧和重温意向方面的积极影响。共进行了四次实验。研究 1 的结果表明，体验式购买被解释为更有意义的回忆，并且与社会联系呈正相关。实验 2 和 3 表明，体验式购买和特殊体验式购买被解释为更有意义的回忆，并且与怀旧正相关。最后一项实验表明，特殊购买被解释为更有意义的回忆，从而导致更多的怀旧。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Review of Marketing Science Business, Management and Accounting-Marketing

CiteScore

1.10

自引率

0.00%

发文量

期刊介绍： The Review of Marketing Science (ROMS) is a peer-reviewed electronic-only journal whose mission is twofold: wide and rapid dissemination of the latest research in marketing, and one-stop review of important marketing research across the field, past and present. Unlike most marketing journals, ROMS is able to publish peer-reviewed articles immediately thanks to its electronic format. Electronic publication is designed to ensure speedy publication. It works in a very novel and simple way. An issue of ROMS opens and then closes after a year. All papers accepted during the year are part of the issue, and appear as soon as they are accepted. Combined with the rapid peer review process, this makes for quick dissemination.