{"title":"Advertising investments on television: real option estimation through Markov chains","authors":"G. D’Amico, R. De Blasis, V. Vigna","doi":"10.1007/s11135-024-01874-1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":506337,"journal":{"name":"Quality & Quantity","volume":"84 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Quality & Quantity","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/s11135-024-01874-1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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