Calling for Awakening: Women’s life history presented by women’s public service advertisements

Abstract

With the development of the contemporary era, the theme of women’s awakening has attracted much attention, while the female public service advertisements, one of its approaches, have received less attention. Therefore, this study uses content analysis to analyze the female public service advertisements on Bilibili platform through the corresponding themes in different time periods. It is concluded that the theme of women’s life history and women’s awakening is reflected in the public service advertisement of helping women on Bilibili short video platform. It is hoped that it can promote the better development of female awakening and has reference value for relevant personnel.