Priority of Development Strategies for Wellness Tourism in Denpasar City

TRJ Tourism Research Journal Pub Date : 2024-04-18 DOI:10.30647/trj.v8i1.246

Ida Bagus Putra Sanjaya, Hartanti Woro Susianti

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Abstract

Denpasar City is one of the tourist destinations in Bali that has the potential for wellness tourism. However, this potential is not in line with the development of wellness tourism in Denpasar City which has not been optimized. This study aims to determine the priority of wellness tourism development strategies in Denpasar City and map the implementation in the form of programs from the wellness tourism development strategy in Denpasar City. Data collection was carried out using in-depth interview techniques to 8 informants from the pentahelix concept who understand the condition of wellness tourism in Denpasar City, and then the data was analyzed using AHP (Analytical Hierarchy Process) analysis techniques. The results showed that the priority strategies for developing wellness tourism in Denpasar City are: (1) Provide regular special training to SPA therapists, yoga instructors from wellness tourism associations, as well as producers of herbs and medicines, (2) Create national or international scale events as a forum for promoting wellness tourism, (3) Develop wellness tourism products that utilize local spices in their activities, (4) Develop wellness tourism products combined with the beauty of the sea and rice fields in Denpasar City, (5) Development of Ayurveda-based wellness tourism products. Keywords: wellness tourism, strategy priority, development strategy, strategy implementation, AHP

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登巴萨市健康旅游发展战略的优先次序

登巴萨市是巴厘岛旅游目的地之一，具有发展健康旅游的潜力。然而，这种潜力与登巴萨市的康养旅游发展并不相符，没有得到优化。本研究旨在确定登巴萨市养生旅游发展战略的优先次序，并绘制登巴萨市养生旅游发展战略计划的实施图。研究采用深入访谈的方式收集数据，访谈对象为了解登巴萨市健康旅游状况的 8 位五线谱概念信息提供者，然后采用 AHP（层次分析法）分析技术对数据进行分析。结果显示，登巴萨市发展康养旅游的优先策略是(1）定期为 SPA 治疗师、养生旅游协会的瑜伽教练以及草药和药品生产商提供专门培训；（2）举办全国性或国际性活动，作为促进养生旅游的论坛；（3）开发在活动中使用当地香料的养生旅游产品；（4）开发与登巴萨市美丽的大海和稻田相结合的养生旅游产品；（5）开发以阿育吠陀为基础的养生旅游产品。关键词：养生旅游、战略重点、发展战略、战略实施、AHP

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TRJ Tourism Research Journal

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