Emotions and Appeals: An Analysis of Online Comments on HPV Vaccine under Social Media Publicity A Case Study of the Weibo Account of "People's Daily"

Abstract

In 2018, the human papillomavirus vaccine (HPV) was approved for sale in China, and the topic of HPV vaccination has attracted the attention of the general public. Vaccines are biological agents made of bacteria, viruses, tumor cells, etc., which can make the body produce specific immunity, and are the most effective measures to control infectious diseases and prevent infection with viruses. Vaccination is of great significance for protecting people's health, maintaining social stability and national security. Media content and comments on social media provide an important basis for understanding public opinion and people's demands. In this study, data from Weibo platform were used, "HPV" was searched as a keyword under the official Weibo account of People's Daily, and relevant information was collected and analyzed with python. The results of this public opinion mining play a crucial role in discovering the problems existing in HPV vaccination in China, and also provide important ideas for the government to solve this problem.