ALL THAT GLITTERS MAY NOT BE GOLD: TANISHQ AD CONTROVERSY

IF 0.1 Q4 BUSINESS

Asian Case Research Journal Pub Date : 2024-04-24 DOI:10.1142/s0218927524500044

Mehta Ritu, Basu Rituparna, Amisha Agarwal, Niyati Singh

引用次数: 0

查看原文本刊更多论文

闪光的未必都是金子：Tanishq 广告争议

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Asian Case Research Journal BUSINESS-

CiteScore

0.10

自引率

0.00%

发文量

期刊介绍： The Asian Case Research Journal"s principal objective is to provide case instructors, whether academics, consultants, or company in-house trainers, a selection of high-quality cases on Asian companies and MNCs operating in Asia-Pacific. These cases, not having been previously published, provide a fresh and topical pool of cases for teaching purposes. The cases are either decisional — that is, requiring some business decision from the reader — or illustrative in nature, such as reasons for a firm"s success. The cases come from various business disciplines including strategic management, marketing, organizational behavior/human resources, operations management, and MIS. All cases have been double blind refereed to ensure quality.