Digital transformation for supply chain collaborative innovation and market performance

European Journal of Innovation Management Pub Date : 2024-04-24 DOI:10.1108/ejim-09-2023-0736

Yubing Yu, Hongyan Zeng, Min Zhang

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Abstract

PurposeManufacturers increasingly resort to digital transformation to shape their competitiveness in the digital economy era, while supply chain (SC) collaborative innovation helps them cope with market uncertainties. However, whether and how digital transformation can facilitate SC collaborative innovation remain unclear. To address this gap, we aims to investigate the effects of digital transformation (strategy and capability) on SC collaborative (process and product) innovation and market performance.Design/methodology/approachWe use partial least squares-structural equation modelling (PLS-SEM) with a sample of 210 Chinese manufacturers to investigate the effects of digital transformation (strategy and capability) on SC collaborative (process and product) innovation and market performance.FindingsThe results show that digital strategy and capability positively impact SC collaborative process and product innovation, which enhances market performance. In addition, SC collaborative innovation mediates the relationship between digital transformation and market performance.Originality/valueThis study contributes to the literature by identifying how digital transformation drives SC collaborative innovation towards improving market performance and providing practical guidance for enterprises in promoting digital transformation and SC collaborative innovation.

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数字化转型促进供应链协同创新和市场绩效

目的在数字经济时代，制造商越来越多地借助数字化转型来塑造自身的竞争力，而供应链（SC）协同创新则有助于他们应对市场的不确定性。然而，数字化转型能否以及如何促进供应链协同创新仍不明确。为了弥补这一不足，我们旨在研究数字化转型（战略和能力）对供应链协同（流程和产品）创新和市场绩效的影响。研究结果结果表明，数字化战略和能力对供应链协同流程和产品创新有积极影响，从而提高了市场绩效。此外，SC 协同创新还对数字化转型与市场绩效之间的关系起到了中介作用。原创性/价值本研究通过确定数字化转型如何推动 SC 协同创新以提高市场绩效，为企业促进数字化转型和 SC 协同创新提供了实用指导，从而为相关文献做出了贡献。

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European Journal of Innovation Management

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