Understanding Digital Campaign Competence: Conceptualizing Data-Driven Political Advertising Literacy

IF 2.7 2区文学 Q1 COMMUNICATION

Mass Communication and Society Pub Date : 2024-04-03 DOI:10.1080/15205436.2024.2312202

Sophie Minihold, Sophie Lecheler, Rachel Gibson, Claes de Vreese, Sanne Kruikemeier

引用次数: 0

Abstract

Technological advancements create new ways of informing and persuading citizens in the political advertising context. Insights are limited regarding how citizens deal with data-driven political adv...

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了解数字竞选能力：数据驱动的政治广告素养概念化

技术进步创造了在政治广告中向公民提供信息和说服公民的新方法。关于公民如何应对数据驱动的政治广告，目前的见解还很有限。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Mass Communication and Society COMMUNICATION-

CiteScore

6.90

自引率

3.30%

发文量

期刊介绍： Mass Communication and Society" mission is to publish articles from a wide variety of perspectives and approaches that advance mass communication theory, especially at the societal or macrosocial level. It draws heavily from many other disciplines, including sociology, psychology, anthropology, philosophy, law, and history. Methodologically, journal articles employ qualitative and quantitative methods, survey research, ethnography, laboratory experiments, historical methods, and legal analysis.