Electronic shopping cart abandonment: What do we know and where should we be heading?

IF 7.1 3区管理学 Q1 BUSINESS

Electronic Markets Pub Date : 2024-04-11 DOI:10.1007/s12525-024-00697-0

Ishani Patharia Chopra, Charles Jebarajakirthy, Tanu Jain, Haroon Iqbal Maseeh

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Abstract

This paper aims to systematically review the literature on electronic shopping cart abandonment (ESCA). It analyzes the development of ESCA literature in terms of publication trends, publication outlets, number of citations, methodologies, and theoretical underpinnings. Furthermore, based on the literature synthesis, this review proposes a conceptual framework integrating the widely used antecedents, mediators, and moderators that influence ESCA. The antecedents include customer attributes and website-related factors while research and comparison mediate the relationship between these antecedents and ESCA. Using lexicometric analysis, this SLR identified key themes studied in ESCA literature over time, including customer decision-making criteria, motives and characteristics, online shopping environment, and website attributes. Further, this SLR suggests future research directions to advance ESCA literature from theoretical, contextual, and methodological perspectives. This SLR also suggests strategies for e-retailers and marketers to overcome ESCA. Overall, this review is a silver line in ESCA literature.

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电子购物车放弃：我们知道些什么，该往何处去？

本文旨在系统回顾有关电子购物车放弃（ESCA）的文献。它从发表趋势、发表渠道、引用次数、方法论和理论基础等方面分析了ESCA文献的发展。此外，在文献综述的基础上，本综述提出了一个概念框架，整合了影响ESCA的广泛使用的前因、中介和调节因素。前因包括客户属性和网站相关因素，而研究和比较则是这些前因与 ESCA 之间关系的中介。通过词汇分析，本 SLR 确定了随着时间的推移，ESCA 文献中研究的关键主题，包括客户决策标准、动机和特征、在线购物环境和网站属性。此外，本 SLR 还提出了未来的研究方向，以便从理论、背景和方法的角度推动 ESCA 文献的发展。本研究还为网络零售商和营销人员提出了克服 ESCA 的策略。总之，本综述是 ESCA 文献中的一条银线。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Electronic Markets Multiple-

CiteScore

14.80

自引率

15.30%

发文量

期刊介绍： Electronic Markets (EM) stands as a premier academic journal providing a dynamic platform for research into various forms of networked business. Recognizing the pivotal role of information and communication technology (ICT), EM delves into how ICT transforms the interactions between organizations and customers across diverse domains such as social networks, electronic commerce, supply chain management, and customer relationship management. Electronic markets, in essence, encompass the realms of networked business where multiple suppliers and customers engage in economic transactions within single or multiple tiers of economic value chains. This broad concept encompasses various forms, including allocation platforms with dynamic price discovery mechanisms, fostering atomistic relationships. Notable examples originate from financial markets (e.g., CBOT, XETRA) and energy markets (e.g., EEX, ICE). Join us in exploring the multifaceted landscape of electronic markets and their transformative impact on business interactions and dynamics.