The standard form under pressure? On the ecological reconfiguration of product presentation using the example of consumables

IF 3.2 2区 经济学 Q1 ECONOMICS
Eltje Gajewski, Simon Schrör
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引用次数: 0

Abstract

This article provides a framework for analyzing valorizations and justifications for ecologically sustainable everyday products. By drawing on theoretical arguments from the French neo pragmatist approach of economics of conventions, especially the idea of enrichment, we develop a typology of valorizations that distinguishes between analytic and narrative presentations. A qualitative empirical analysis of green alternatives to standard consumables, such as coffee, textiles or hygiene products, is used to help explain the strategies by which sustainable products are placed and marketed. We state that sustainable product presentations use a range of established forms of valorization that also affects the justification of their often-higher prices. We conclude that the standard form of consumables comes under pressure while capitalist actors appear to incorporate the growing ecologic critique with a set of ecologic enrichments.
压力下的标准形式?以消耗品为例,探讨产品展示的生态重构
本文提供了一个框架,用于分析生态可持续日常产品的估值和理由。通过借鉴法国新实用主义惯例经济学的理论论点,特别是丰富性的理念,我们建立了一种价值评估类型学,区分了分析性和叙述性的表述。我们对咖啡、纺织品或卫生用品等标准消费品的绿色替代品进行了定性实证分析,以帮助解释可持续产品的投放和营销策略。我们指出,可持续产品的展示采用了一系列既定的价值评估形式,这也影响了其通常较高价格的合理性。我们的结论是,消费品的标准形式受到了压力,而资本主义行为者似乎将日益增长的生态批判与一系列生态丰富性结合起来。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
6.80
自引率
10.80%
发文量
56
期刊介绍: Originating in the Society for the Advancement of Socio-Economics (SASE), Socio-Economic Review (SER) is part of a broader movement in the social sciences for the rediscovery of the socio-political foundations of the economy. Devoted to the advancement of socio-economics, it deals with the analytical, political and moral questions arising at the intersection between economy and society. Articles in SER explore how the economy is or should be governed by social relations, institutional rules, political decisions, and cultural values. They also consider how the economy in turn affects the society of which it is part, for example by breaking up old institutional forms and giving rise to new ones. The domain of the journal is deliberately broadly conceived, so new variations to its general theme may be discovered and editors can learn from the papers that readers submit. To enhance international dialogue, Socio-Economic Review accepts the submission of translated articles that are simultaneously published in a language other than English. In pursuit of its program, SER is eager to promote interdisciplinary dialogue between sociology, economics, political science and moral philosophy, through both empirical and theoretical work. Empirical papers may be qualitative as well as quantitative, and theoretical papers will not be confined to deductive model-building. Papers suggestive of more generalizable insights into the economy as a domain of social action will be preferred over narrowly specialized work. While firmly committed to the highest standards of scholarly excellence, Socio-Economic Review encourages discussion of the practical and ethical dimensions of economic action, with the intention to contribute to both the advancement of social science and the building of a good economy in a good society.
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