Customer Recognition and Mobile Geo-Targeting

IF 0.8 4区经济学 Q3 ECONOMICS

Review of Industrial Organization Pub Date : 2024-04-04 DOI:10.1007/s11151-024-09952-2

Irina Baye, Philip Hanspach, Tim Reiz, Geza Sapi

引用次数: 0

Abstract

We consider competing mobile marketers that complement geo-targeting with behavior-based pricing and send personalized offers to customers. Firms observe consumers’ locations and can infer their (heterogeneous) responsiveness to discounts from purchase histories. The overall profit effect of behavioral targeting is driven by firms’ discount factor and consumers’ transport cost and can be neutral, positive, or negative. We are the first to show that the profitability of behavioral data may depend on firms’ time preferences. We derive conditions for when firms prefer more rather than less behavioral targeting.

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客户识别和移动地理定位

我们考虑了相互竞争的移动营销公司，这些公司通过基于行为的定价对地理定位进行补充，并向客户发送个性化的优惠信息。企业可以观察到消费者的位置，并从购买历史记录中推断出他们对折扣的（异质性）反应。行为定位的总体利润效应由企业的折扣系数和消费者的运输成本决定，可以是中性的、积极的或消极的。我们首次证明，行为数据的盈利能力可能取决于企业的时间偏好。我们推导出了企业倾向于更多而非更少的行为定位的条件。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Review of Industrial Organization Multiple-

CiteScore

2.10

自引率

9.10%

发文量

期刊介绍： New Online Manuscript Submission System The Review of Industrial Organization publishes research papers on all aspects of industrial organization, broadly defined. A main focus is on competition and monopoly, in their many forms and processes and their effects on efficiency, innovation, and social conditions. Topics may range from the internal organization of enterprises to wide international comparisons. The Review is also increasing its interest in papers on public policies such as antitrust, regulation, deregulation, public enterprise, and privatization. Papers may deal with any economic sectors and any developed economies. The Review continues its primary interest in ideas that can be verified by econometric evidence, case studies, or other real conditions. But the Review also seeks papers that advance significant theories of industrial organization and policy. Papers using abstract techniques and econometric tests should present the methods and analysis in plain enough English so that non-specialist readers can evaluate the content. The Review welcomes submissions from any source, and the Editors will make every effort to have papers reviewed quickly and to give prompt decisions. The Editors will also seek to arrange symposia on specific topics, and they are open to proposals for grouped papers. They also welcome shorter notes and commentaries on topics of interest to the profession. Officially cited as: Rev Ind Organ