Experiential effects on mass sport participants’ event satisfaction and behavioral intentions: examining sensory, affective, behavioral, intellectual and relational dimensions

IF 2.2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Yannis Lianopoulos, Nikoleta Kotsi, Thomas Karagiorgos, Nicholas D. Theodorakis
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引用次数: 0

Abstract

Purpose

The purpose of the present study was to investigate the interrelationships among the dimensions of sport event experience, event satisfaction and event behavioral intentions.

Design/methodology/approach

The sample was comprised of 186 individuals who actively participated in a mass participation sport event. Partial least squares-structural equation modeling (PLS-SEM) was employed to test the relationships among the latent constructs.

Findings

The results indicated that the dimensions of sport event experience predicted 55% of the variance of event satisfaction and 63% of the variance of event behavioral intentions was predicted by sport event experience dimensions and event satisfaction. Specifically, the sensory, affective and relational dimensions of experience sought to have a statistically significant and positive association with event satisfaction, while event satisfaction and the relational dimension of experience were found to have a statistically significant and positive correlation with event behavioral intentions. In addition, event satisfaction was found to mediate the relationships between sensory, affective and relational experiences and event behavioral intentions.

Originality/value

The present study is one of the first that explores the relationships among sport event experience’s dimensions, event satisfaction and positive behavioral intentions in the context of sport event participation.

体验对群众体育参与者的赛事满意度和行为意向的影响:从感官、情感、行为、智力和关系等方面进行研究
本研究旨在探讨体育赛事体验、赛事满意度和赛事行为意向各维度之间的相互关系。结果表明,体育赛事体验维度预测了 55% 的赛事满意度方差,赛事行为意向的 63% 方差是由体育赛事体验维度和赛事满意度预测的。具体来说,体验的感官、情感和关系维度与赛事满意度在统计上有显著的正相关,而赛事满意度和体验的关系维度与赛事行为意向在统计上有显著的正相关。此外,研究还发现活动满意度在感官体验、情感体验和关系体验与活动行为意向之间起着中介作用。
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来源期刊
International Journal of Event and Festival Management
International Journal of Event and Festival Management HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
3.80
自引率
13.60%
发文量
20
期刊介绍: The International Journal of Event and Festival Management advances knowledge in the field of events management and enhances the uptake of such knowledge by academics in the field. The double-blind peer-reviewed journal will cover events management issues ranging in scope from small festivals, business and special events to mega events such as the Olympics. Articles will be sourced from all disciplinary perspectives and a multi-disciplinary research approach is encouraged.
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