Leadership in the metaverse: Building and integrating digital capabilities

IF 5.8 3区管理学 Q1 BUSINESS

Business Horizons Pub Date : 2024-04-03 DOI:10.1016/j.bushor.2024.04.005

Ilaria Mancuso , Antonio Messeni Petruzzelli , Andrea Urbinati , Kurt Matzler

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引用次数: 0

Abstract

To master a digital technology such as the metaverse, firms have to build and integrate new capabilities, while leaders have to comprehend the strategic factors ensuring this technology will translate into business success. Through a multiple-case study enriched by interviews with prominent experts in the field, we explore (1) how firms can build and integrate digital and organizational capabilities, and (2) what strategic factors leaders should consider as they develop digital business in the metaverse. Our results reveal that capabilities aimed at managing digital assets and at managing organizational factors are built and integrated through two specific mechanisms: organizational change and innovation ecosystems. Furthermore, we offer a three-stage roadmap and a leadership profile to assist with the metaverse transition. The findings enrich theoretical knowledge on the emerging topic of digital business in the metaverse.

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元世界中的领导力：建设和整合数字化能力

要掌握像元宇宙这样的数字技术，企业必须建立和整合新的能力，而领导者则必须理解确保这种技术转化为商业成功的战略因素。通过多案例研究以及对该领域著名专家的访谈，我们探讨了：（1）企业如何建立并整合数字化能力和组织能力；（2）领导者在元宇宙中发展数字化业务时应考虑哪些战略因素。我们的研究结果表明，旨在管理数字资产和管理组织因素的能力是通过组织变革和创新生态系统这两种特定机制来构建和整合的。此外，我们还提供了一个三阶段路线图和一个领导力概况，以帮助实现元宇宙转型。研究结果丰富了有关元宇宙中数字业务这一新兴课题的理论知识。

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来源期刊

Business Horizons BUSINESS-

CiteScore

17.70

自引率

5.40%

发文量

105

期刊介绍： Business Horizons, the bimonthly journal of the Kelley School of Business at Indiana University, is dedicated to publishing original articles that appeal to both business academics and practitioners. Our editorial focus is on covering a diverse array of topics within the broader field of business, with a particular emphasis on identifying critical business issues and proposing practical solutions. Our goal is to inspire readers to approach business practices from new and innovative perspectives. Business Horizons occupies a distinctive position among business publications by offering articles that strike a balance between academic rigor and practical relevance. As such, our articles are grounded in scholarly research yet presented in a clear and accessible format, making them relevant to a broad audience within the business community.