Simulation Modeling and Analysis on the Value-Added Service of the Third-Party E-Commerce Platform Supporting Multi-Value Chain Collaboration

IF 5.1 3区管理学 Q1 BUSINESS

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-04-08 DOI:10.3390/jtaer19020044

Wenbo Li, Yajie Zhang, Bin Dan, Xumei Zhang, Ronghua Sui

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引用次数: 0

Abstract

Service-oriented third-party e-commerce platforms have emerged as a new trend in the manufacturing industry. This paper aims to investigate the platforms’ value-added service (VAS) and charging strategies with a dynamic evolution analysis. Considering the change in the user numbers and characteristics of the e-commerce industry, this paper proposes a system dynamics model composed of multi-value chains and a third-party e-commerce platform. The simulation results indicate that the platform should reduce VAS investment and appropriately increase the VAS fee in the early development period. After the number of users stabilizes, the platform should appropriately increase its VAS investment and reduce the VAS fee. When the VAS fee is low, the platform profit first increases and then decreases as the VAS level increases. Differently, the platform profit will first decrease, then increase, and finally decrease as the VAS level improves when the VAS fee is low. This paper further finds that the strong cross-network effect of manufacturers is not always beneficial to the platform.

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支持多价值链协作的第三方电子商务平台增值服务的仿真建模与分析

以服务为导向的第三方电子商务平台已成为制造业的新趋势。本文旨在通过动态演化分析研究平台的增值服务（VAS）和收费策略。考虑到用户数量的变化和电子商务行业的特点，本文提出了一个由多价值链和第三方电子商务平台组成的系统动力学模型。仿真结果表明，平台在发展初期应减少增值服务投入，适当提高增值服务收费。用户数量稳定后，平台应适当增加增值服务投入，降低增值服务费。当增值服务费较低时，平台利润会先增加，然后随着增值服务水平的提高而减少。不同的是，当增值服务费较低时，随着增值服务水平的提高，平台利润会先减少，然后增加，最后减少。本文进一步发现，制造商强大的跨网络效应并不总是有利于平台。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Theoretical and Applied Electronic Commerce Research BUSINESS-

CiteScore

9.50

自引率

3.60%

发文量

期刊介绍： The Journal of Theoretical and Applied Electronic Commerce Research (JTAER) has been created to allow researchers, academicians and other professionals an agile and flexible channel of communication in which to share and debate new ideas and emerging technologies concerned with this rapidly evolving field. Business practices, social, cultural and legal concerns, personal privacy and security, communications technologies, mobile connectivity are among the important elements of electronic commerce and are becoming ever more relevant in everyday life. JTAER will assist in extending and improving the use of electronic commerce for the benefit of our society.