Examining the Impact of Total Quality Management on Competitive Advantage: A Case Study of a Private Company in the Kingdom of Bahrain

Abstract

This study investigates how Batelco Telecommunication Company in Bahrain uses Artificial Intelligence (AI) to apply Total Quality Management (TQM) principles and gain a competitive edge. The study looks into how TQM practices, such as commitment from senior management, customer focus, continuous improvements, teamwork and collective participation, and error prevention-can be improved by integrating AI technologies. This study investigates the effect of AI-driven TQM implementation on competitive advantage through a thorough analysis of data gathered from a sample of Batelco employees. The results offer empirical understanding of the efficacy and possible advantages of integrating AI into TQM procedures to gain a competitive edge in the telecom sector. The study advances knowledge of the strategic role that AI plays in TQM process optimization and provides insightful advice for businesses looking to improve their competitiveness by implementing AI- driven TQM initiatives