14th Annual Marketing Conclave 2024 at Jaipuria Noida

Abstract

Abstract 14th Annual Marketing Conclave was organised at Jaipuria Institute of Management Noida, by Marketing Club INVICTUS under the aegis of the Marketing Area Jaipuria Institute of Management, Noida on January 13, 2024. The theme of the conclave was "Marketing in the Metaverse," which aimed at exploring the intersection of marketing strategies and the emerging digital realm - the metaverse. The objective of the session was to understand how marketing strategies would be reshaped in an emerging landscape.