Entrepreneurial Orientation and Market Responsiveness in the Nigerian Telecommunications Industry

Abstract

The study emphasis on the empirical relationship between entrepreneurial orientation and market responsiveness in the Nigerian telecommunications industry. The study is quantitative in nature with a cross-sectional research design. Twenty-eight (28) management level employees were inclusive to form the study participants from different downstream telecom firms in Bayelsa state. Structured questionnaire was established as the primary instrument for data collection, and the collected data was analysed inferentially using spearman rank correlational coefficient with the aid of SPSS software. From the analytical perspective, the result shows that there is a significant relationship between entrepreneurship orientation as a practice and market responsiveness. It was also revealed that all dimensions of the independent variable as a significant correlation with market responsiveness in the telecom firms. It was recommended that the studied firms need to find new market possibilities and gain domination, management of telecommunications companies must encourage innovation.