A NEW THEORETICAL AND METHODOLOGICAL APPROACH TO THE MANAGEMENT OF INNOVATIVE POTENTIAL AT THE STAGES OF THE LIFE CYCLE OF AN ENTERPRISE AND INNOVATIVE PRODUCTS

M. Myznikova, Artem Vitalievich Skurydin
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Abstract

The article discusses the main approaches to the definition of the concept of "innovation potential", analyzes the common methods of its assessment. A new theoretical and methodological approach to the management of innovation potential is proposed, taking into account the peculiarities of the stages of the company's life cycle and innovative products.
企业和创新产品生命周期各阶段创新潜力管理的新理论和新方法
文章讨论了定义 "创新潜力 "概念的主要方法,分析了评估创新潜力的常用方法。考虑到公司生命周期各阶段和创新产品的特殊性,提出了创新潜力管理的新理论和方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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