The Influence Of Service Quality and Lifestyle On Purchase Decisions Using Shopee Paylater In Bandar Lampung

Aulia Mutiara Salma, Evi Ekawati, Erike Anggraeni
{"title":"The Influence Of Service Quality and Lifestyle On Purchase Decisions Using Shopee Paylater In Bandar Lampung","authors":"Aulia Mutiara Salma, Evi Ekawati, Erike Anggraeni","doi":"10.47467/reslaj.v6i3.6260","DOIUrl":null,"url":null,"abstract":"The development of the digital world is driving transformation in the world of retail and finance. Currently, e-commerce has presented a variety of payment methods with the aim of ensuring consumer comfort and convenience in carrying out transactions. One of the trending payment features is Shopee Paylater. The aim of this research is to analyze the influence of service quality and lifestyle on purchasing decisions using Shopee Paylater in Bandar Lampung. The method in this research uses a quantitative approach. The data source in this research is primary data obtained from 114 respondents using Shopee Paylater in Bandar Lampung using accidental sampling technique. The data analysis used is multiple linear regression analysis using SPSS version 22 software. Based on the results of this research, it shows that the regression results for the service quality variable show a positive correlation of 0.262. Apart from that, the results of the T test show that tcount 2.630 > ttable 1.65833, meaning that the service quality variable influences purchasing decisions using Shopee Paylater. And the regression results for lifestyle variables show a positive correlation of 0.370. Apart from that, the results of the T test show that tcount 3.710 > ttable 1.65833, meaning that lifestyle variables influence purchasing decisions using Shopee Paylater.","PeriodicalId":508337,"journal":{"name":"Reslaj : Religion Education Social Laa Roiba Journal","volume":"173 2","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Reslaj : Religion Education Social Laa Roiba Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47467/reslaj.v6i3.6260","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

The development of the digital world is driving transformation in the world of retail and finance. Currently, e-commerce has presented a variety of payment methods with the aim of ensuring consumer comfort and convenience in carrying out transactions. One of the trending payment features is Shopee Paylater. The aim of this research is to analyze the influence of service quality and lifestyle on purchasing decisions using Shopee Paylater in Bandar Lampung. The method in this research uses a quantitative approach. The data source in this research is primary data obtained from 114 respondents using Shopee Paylater in Bandar Lampung using accidental sampling technique. The data analysis used is multiple linear regression analysis using SPSS version 22 software. Based on the results of this research, it shows that the regression results for the service quality variable show a positive correlation of 0.262. Apart from that, the results of the T test show that tcount 2.630 > ttable 1.65833, meaning that the service quality variable influences purchasing decisions using Shopee Paylater. And the regression results for lifestyle variables show a positive correlation of 0.370. Apart from that, the results of the T test show that tcount 3.710 > ttable 1.65833, meaning that lifestyle variables influence purchasing decisions using Shopee Paylater.
服务质量和生活方式对楠榜市使用 Shopee Paylater 购物决策的影响
数字世界的发展正在推动零售和金融领域的变革。目前,电子商务推出了多种支付方式,目的是确保消费者在进行交易时感到舒适和方便。Shopee Paylater 是目前流行的支付功能之一。本研究旨在分析在楠榜市使用 Shopee Paylater 的服务质量和生活方式对购买决策的影响。本研究采用定量方法。本研究的数据来源是使用意外抽样技术从 Bandar Lampung 使用 Shopee Paylater 的 114 名受访者处获得的原始数据。数据分析使用 SPSS 22 版软件进行多元线性回归分析。研究结果表明,服务质量变量的回归结果显示出 0.262 的正相关性。此外,T 检验结果显示,tcount 2.630 > ttable 1.65833,这意味着服务质量变量会影响使用 Shopee Paylater 的购买决策。生活方式变量的回归结果显示正相关为 0.370。此外,T 检验结果显示 tcount 3.710 > ttable 1.65833,这意味着生活方式变量会影响使用购物易支付的购买决策。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信