Kombi's Online Ojek Survival Strategy in Facing Competition with Ojek Bases in Padangpanjang

Journal of Scientific Research, Education, and Technology (JSRET) Pub Date : 2024-01-30 DOI:10.58526/jsret.v3i1.339

Sefirel Maharani Putri, Endrizal, Emzia Fajri

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引用次数: 0

Abstract

This study discusses the strategy used by kombi online motorcycle taxis in facing competition with base motorcycle taxis in Padangpanjang. The purpose of this study is to describe the background of people choosing base motorcycle taxis over combi online motorcycle taxis, as well as strategies carried out by kombi online motorcycle taxis to face the rampant competition of base motorcycle taxis in Padangpanjang. The research method used is qualitative research. Data collection techniques include field observations, interviews, and documentation. The theory used is Talcott Person's theory of Functionalism of Adaptation, Goal Attainment, Integration, and Latency (AGIL) Structures. The findings in this study explain that kombi online motorcycle taxis have several strategies to survive in the face of the rise of base motorcycle taxis in Padangpanjang. The strategies used by kombi online motorcycle taxis such as providing convenience in terms of access, security services, affordable prices, and socializing this kombi online motorcycle taxi to the people of Padangpanjang, as well as how to adapt amid the habits of the people of Padangpanjang who often use base motorcycle taxis and the presence of kombi as an online transportation service Those in Padangpanjang City certainly have certain goals in order to survive and be accepted by the people of Padangpanjang

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面对与巴东班让鸦片基地的竞争，Kombi 的在线鸦片生存战略

本研究讨论了 Padangpanjang 的 kombi 在线摩托车出租车在面对与基地摩托车出租车的竞争时所采取的策略。本研究的目的是描述人们选择底盘摩托车出租车而非组合式摩托车出租车的背景，以及 kombi 摩托车出租车在巴东班让面对底盘摩托车出租车的激烈竞争时所采取的策略。采用的研究方法是定性研究。数据收集技术包括实地观察、访谈和文献记录。所使用的理论是塔尔科特-皮恩（Talcott Person）的适应、目标实现、整合和延迟（AGIL）结构功能主义理论。研究结果表明，面对 Padangpanjang 地区摩托车出租车的崛起，kombi 网络摩托车出租车有几种生存策略。kombi 在线摩托车出租车所使用的策略包括：提供便利的交通、安全服务、实惠的价格、将 kombi 在线摩托车出租车社会化，以及如何适应 Padangpanjang 市人民经常使用基地摩托车出租车的习惯和 kombi 作为在线交通服务的存在。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Journal of Scientific Research, Education, and Technology (JSRET)

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