Motives for aestheticizing the body in the process of self-presentation based on a study of women undergoing aesthetic procedures

Abstract

Body aesthetics encompasses practices designed to improving beauty and enhancing physical attractiveness. Nowadays, appearance plays an increasingly important role in interpersonal relationships, especially in self-presentation strategies. The article aimed to present the motives of body aesthetics in an image creation in a group of women who use aesthetic procedures. On the basis of the presented research, the author’s typology of emerged motives was created which include: the motive of covering up, compensating, aspiring and manifesting, which reveal the broader role of aesthetics in the context of social interaction.