{"title":"How “the left” meme: Analyzing taboo in the Internet memes of r/DankLeft","authors":"Samuel Merrill, Mattias Gardell, Simon Lindgren","doi":"10.1177/14614448241232144","DOIUrl":null,"url":null,"abstract":"This article explores how “the left” meme and the character and emotional reception of taboo-breaking therein via the case of r/DankLeft—a USA-centric Marxist, Anarchist, and Democratic Socialist Internet meme community. It asks: what themes do popular r/DankLeft Internet memes relate to, how does taboo feature within popular r/DankLeft Internet memes, and can any differences in the ways in which taboo-related r/DankLeft Internet memes are received be discerned. In turn, it carries out a thematic analysis of 366 popular memes, a multimodal critical discourse analysis of 41 taboo-related popular memes, and a comparative sentiment analysis of the comments these and other memes have received in r/DankLeft. The article finds that popular memes in r/DankLeft primarily relate to perceived threats to its community of users. It also shows that taboo-breaking does feature in r/DankLeft memes and that when it does correlative patterns emerge in terms of popularity and emotional reception.","PeriodicalId":443328,"journal":{"name":"New Media & Society","volume":"50 5","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"New Media & Society","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/14614448241232144","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This article explores how “the left” meme and the character and emotional reception of taboo-breaking therein via the case of r/DankLeft—a USA-centric Marxist, Anarchist, and Democratic Socialist Internet meme community. It asks: what themes do popular r/DankLeft Internet memes relate to, how does taboo feature within popular r/DankLeft Internet memes, and can any differences in the ways in which taboo-related r/DankLeft Internet memes are received be discerned. In turn, it carries out a thematic analysis of 366 popular memes, a multimodal critical discourse analysis of 41 taboo-related popular memes, and a comparative sentiment analysis of the comments these and other memes have received in r/DankLeft. The article finds that popular memes in r/DankLeft primarily relate to perceived threats to its community of users. It also shows that taboo-breaking does feature in r/DankLeft memes and that when it does correlative patterns emerge in terms of popularity and emotional reception.