Influence of Gender Discrimination on Work Performance of Female Graduates in Rural Areas of Hyderabad District

Abstract

This study looks at the multifaceted problems faced by the graduate females who are working in the public or private sectors in rural areas of Hyderabad District. It was a descriptive research, using the random sampling method, 150 females who were working in different public or private sectors were selected as sample. Likert scale 5.0 was used and to ensure the construct validity of the questionnaire, factor analysis technique was applied. After ensuring all the assumptions of parametric tests, regression analysis was used to see the influence of the factors of gender discrimination on work performance of graduate females. The Null Hypothesis (Ho) was not supported with the value of R=.378 R2 = .143, F=5.454, Sig=0.002). The data analysis result revealed that the job performance of female graduates is highly influenced by the socio-cultural factors which consisted of family support, gender-based discrimination and workplace harassment. The study is significant for public and private sectors for framing the policies regarding safety and security of their female employees. The study is also significant for the communities to promote gender-inclusive settings, hence promoting the empowerment and achievement of female graduates in rural areas of Hyderabad District.