THE IMPACT OF HOTEL MARKETING IN IMPLEMENTING SUSTAINABLE TOURISM DEVELOPMENT (STUDY OF A SAMPLE OF TOURISTS IN ERBIL GOVERNORATE)

Abstract

This study delves into the pivotal role of hotel marketing as an independent variable, sustainable hotel development as a dependent variable, and the interaction of expatriates to form the intellectual and philosophical framework for this study. The study commences with a fundamental question: What is the impact of hotel marketing in implementing sustainable development in hotel institutions in Erbil Governorate? The study aims to achieve the following objectives: to underscore the role of hotel marketing in achieving sustainable hotel development and to illuminate the marketing function as one of the most crucial avenues for implementing sustainable hotel development. (100) questionnaires were randomly distributed to visitors to various hotel establishments in Erbil Governorate, and 90 questionnaires were retrieved from them, indicating that the actual number of the sample for this study is (90) samples.