The Construction and Dissemination of Beijing’s City Image in Douyin Short Videos from a Multimodal Perspective

Abstract

Short videos have become an important medium to spread and promote the city image. Based on the visual narrative theoretical framework of multimodal discourse analysis, this paper selects three representative popular short videos related to Tiktok on the platform and analyzes the visual narrative meaning of short videos of the city image of Beijing from three levels: representation meaning, interaction meaning and composition meaning. The article focuses on various language forms in short videos, including text, images, music, etc., analyzing how these modalities are intertwined. The study found that these videos present the urban image of Beijing, which combines traditional and modern elements, a dream chasing city, and a sense of national pride and belonging. This provides reference for other cities to enhance their urban image in the dissemination of short videos.