Newly subscribed! Effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding: evidence from clickstream and subscription data

IF 0.4 4区经济学 Q4 COMMUNICATION

JOURNAL OF MEDIA ECONOMICS Pub Date : 2024-03-27 DOI:10.1080/08997764.2024.2333368

Su Jung Kim, Ho Kim, Jaewon R. Choi, Edward C. Malthouse

引用次数: 0

Abstract

Despite the increasing popularity of e-mail newsletters, there have been few studies that examine the effects of signing up for e-mail newsletters among news subscribers, especially its role in enh...

查看原文本刊更多论文

新订阅者！电子邮件新闻简报对新用户入职期间新闻阅读习惯和用户保留率的影响：来自点击流和订阅数据的证据

尽管电子邮件新闻简报越来越受欢迎，但很少有研究探讨新闻订阅者注册电子邮件新闻简报的效果，尤其是它在提高新闻质量方面的作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

JOURNAL OF MEDIA ECONOMICS Multiple-

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.