Encouraging Positive Dialog Toward COVID-19 Vaccines on Social Media Using Hope Appeals, Celebrity Types, and Emoticons

IF 2.7 2区文学 Q1 COMMUNICATION

Mass Communication and Society Pub Date : 2024-03-25 DOI:10.1080/15205436.2024.2324872

Yen-I Lee, Ying-Chia Hsu, Joe Phua, Tai-Yee Wu, Sarah Hachman

引用次数: 0

Abstract

This study examined the effects of hope appeals, celebrity endorser types, and valence of emoticons on COVID-19 vaccine confidence, hesitancy, and intention to receive the COVID-19 vaccine. The pot...

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在社交媒体上利用希望呼吁、名人类型和表情符号鼓励对 COVID-19 疫苗的积极对话

本研究探讨了希望诉求、名人代言人类型和表情符号的情绪对COVID-19疫苗信心、犹豫不决和接种COVID-19疫苗意向的影响。锅...

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来源期刊

Mass Communication and Society COMMUNICATION-

CiteScore

6.90

自引率

3.30%

发文量

期刊介绍： Mass Communication and Society" mission is to publish articles from a wide variety of perspectives and approaches that advance mass communication theory, especially at the societal or macrosocial level. It draws heavily from many other disciplines, including sociology, psychology, anthropology, philosophy, law, and history. Methodologically, journal articles employ qualitative and quantitative methods, survey research, ethnography, laboratory experiments, historical methods, and legal analysis.