Final Purchasers’ Cooperation with Offerors in Online and Offline Environments

A. Baruk
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Abstract

The aim of this study is to determine final purchasers’ preferred environment of cooperation with offerors. The study also sought to determine the significance of this environment in relation to (1) advantages perceived in online and offline environments as places for this cooperation and (2) the type of services final purchasers would like to co-create. The results of the world literature review indicate cognitive and research gaps in the aspects mentioned. To reduce these gaps, empirical studies were carried out. The data were subjected to quantitative analysis using statistical analysis and statistical testing. The results indicated that most respondents preferred a parallel use of online and offline environments for cooperation with offerors. The preferred environment of cooperation was a feature differentiating, in a statistically significant way, each of the analysed advantages of online and offline environments as places of cooperation with offerors. The preferred environment of cooperation differentiated only responses relating to cultural services. The approach presented is original. Final purchasers’ preferences concerning the environment of cooperation with offerors have been studied for the first time in the proposed context.
最终购买者在在线和离线环境中与报价人的合作
本研究的目的是确定最终购买者与发价人合作的首选环境。研究还试图确定这种环境的重要性,它与以下方面有关:(1) 将在线和离线环境视为合作场所的优势;(2) 最终购买者希望共同创造的服务类型。 世界文献综述的结果表明,在上述方面存在认知和研究差距。为了缩小这些差距,我们开展了实证研究。通过统计分析和统计检验对数据进行了定量分析。 结果表明,大多数受访者倾向于同时使用在线和离线环境与要约人合作。从统计意义上讲,首选合作环境是区分在线和离线环境作为与发盘人合作场所的优势的一个特征。首选合作环境只对与文化服务有关的回答有区别。 这种方法具有独创性。在拟议的背景下,首次研究了最终购买者对与报价人合作环境的偏好。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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