Research on Business English Course Construction in Application-oriented Colleges under the Background of Cross Border E-commerce

Abstract

With the rapid development of cross border E-commerce, more and more attention is being paid to business English in Chinese students’ employment, students are required to not only have good basic language skills, but also considerable professional knowledge and practical ability in business English. This paper explores the development of business English course in application-oriented colleges by reading and analyzing relative online and offline literature and further puts forward ways to improve the teaching from both theoretical and practical perspectives by conducting questionnaires and interviews. Taken Chongqing College of Mobile Communication as an example, this paper analyzes the current situation of business English course in application-oriented colleges, point out the existing problems, and put forward corresponding solutions, so as to improve the teaching efficiency of business English course and give implications to the further development of ESP courses.