A study on financial literacy and investment behaviour among investors: An empirical study

Abstract

Financial service plays a crucial role in facilitating economic growth by providing individuals and businesses with access to capital, risk management and financial products. In this context, understanding the ned and awareness about financial literacy is essential for the growth of financial sector. This article presents a descriptive research study focused on understanding the financial literacy and impact of it on the investment decision made by investors. This research aims to investigate the relation between the financial literacy investors have and the impact of it on investment pattern of investment as well as satisfaction level of the investment made by investors. The study employs a convenience sampling method to collect primary data through a structured questionnaire administrated to 100 respondents, the finding from this research provides valuable insights for financial institutions and financial planner as well as to investment advisors to enhance public awareness and encourage for financial literacy ultimately boosting the better financial decision by individuals and corporates and to showcase the growth of the backbone of economy.