Determination Digital Economy of Strengthen Local Halal Tourism

Syahvergio Anugrah Al Kautsar, Alan Suud Maadi, Taufiqur Rohman
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Abstract

The digitalization transformation of halal tourism in Indonesia is categorized as low. This study aims to reveal the influence of variables,  security, fintech, brand image and infrastructure on people's decisions to travel halal in Madura. This type of research was sourced from primary data obtained from the distribution of questionnaires in the coastal area of Madura, the meeting of 100 respondents based on the calculation of Lemeshow. Multiple linear regression analysis method used  SPSS 24 Software to analyze this research data. The results of the study include security fintech influence Sig. (0.005) on people's decisions to travel halal in Madura, infrastructure and brand image influence Sig. (<0.005) on people's decisions to travel halal in Madura. Based on these results, it encourages further research to analyze different factors that influence people's decisions in halal local tourism in Madura.
加强当地清真旅游业的数字经济决心
印尼清真旅游的数字化转型程度较低。本研究旨在揭示变量、安全性、金融科技、品牌形象和基础设施对人们决定在马杜拉清真旅游的影响。这类研究的原始数据来源于在马杜拉沿海地区发放的调查问卷,根据莱姆肖的计算方法,100 名受访者参加了会议。使用 SPSS 24 软件的多元线性回归分析方法对研究数据进行了分析。研究结果包括安全金融技术对人们在马杜拉清真旅游决策的影响 Sig.(0.005),基础设施和品牌形象对人们在马杜拉清真旅游决策的影响 Sig.(<0.005)。基于这些结果,鼓励进一步研究分析影响人们在马杜拉当地清真旅游决策的不同因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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