Livestreaming commerce service quality measurement and its effect on swift guanxi, trust, and repurchase intention

IF 3.6 4区管理学 Q2 MANAGEMENT

Total Quality Management & Business Excellence Pub Date : 2024-03-22 DOI:10.1080/14783363.2024.2331776

Fang Qin, Xinyang Zhang, Xiaoxi Yang, Xiaochai Guo

引用次数: 0

Abstract

Livestreaming commerce is an important emerging technology that has not been systematically investigated in service marketing research. This study aims to develop livestreaming commerce service qua...

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直播商务服务质量测量及其对迅捷观感、信任和再购意向的影响

直播商务是一项重要的新兴技术，在服务营销研究中尚未得到系统的研究。本研究旨在发展直播商务的服务质量，并为服务营销研究提供新的视角。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Total Quality Management & Business Excellence MANAGEMENT-

CiteScore

8.90

自引率

12.80%

发文量

期刊介绍： Total Quality Management & Business Excellence is an international journal which sets out to stimulate thought and research in all aspects of total quality management and to provide a natural forum for discussion and dissemination of research results. The journal is designed to encourage interest in all matters relating to total quality management and is intended to appeal to both the academic and professional community working in this area. Total Quality Management & Business Excellence is the culture of an organization committed to customer satisfaction through continuous improvement. This culture varies both from one country to another and between different industries, but has certain essential principles which can be implemented to secure greater market share, increased profits and reduced costs. The journal provides up-to-date research, consultancy work and case studies right across the whole field including quality culture, quality strategy, quality systems, tools and techniques of total quality management and the implementation in both the manufacturing and service sectors. No topics relating to total quality management are excluded from consideration in order to develop business excellence.