{"title":"Is Generation Z more Inclined than Generation Y to Purchase Sustainable Clothing?","authors":"","doi":"10.1007/s11205-024-03328-5","DOIUrl":null,"url":null,"abstract":"<h3>Abstract</h3> <p>Increasing clothing (over)consumption, supported by the fast fashion industry, has caused a significant reduction in clothing costs, raised major sustainability challenges, and highlighted the need for engaging in more sustainable consumption behaviour to mitigate the negative environmental, social, and economic consequences. Although green purchase behaviour is now well understood, extant literature still lacks a comprehensive approach to explain consumers behaviour (especially that of the younger generations) with respect to sustainable clothing. Using survey data collected through a structured questionnaire, this study aims to assess whether Generation Z is more inclined to buy sustainable or eco-friendly clothing than Generation Y. Given the non-random selection of respondents, analysis was conducted using propensity score matching to correct for potential bias based on a set of observable confounders. The results show that Generation Z is more likely to buy second-hand clothing, whereas Generation Y is more interested in clothes made of organic and eco-sustainable fabrics.</p>","PeriodicalId":21943,"journal":{"name":"Social Indicators Research","volume":"84 1","pages":""},"PeriodicalIF":2.8000,"publicationDate":"2024-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Indicators Research","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1007/s11205-024-03328-5","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"SOCIAL SCIENCES, INTERDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
Increasing clothing (over)consumption, supported by the fast fashion industry, has caused a significant reduction in clothing costs, raised major sustainability challenges, and highlighted the need for engaging in more sustainable consumption behaviour to mitigate the negative environmental, social, and economic consequences. Although green purchase behaviour is now well understood, extant literature still lacks a comprehensive approach to explain consumers behaviour (especially that of the younger generations) with respect to sustainable clothing. Using survey data collected through a structured questionnaire, this study aims to assess whether Generation Z is more inclined to buy sustainable or eco-friendly clothing than Generation Y. Given the non-random selection of respondents, analysis was conducted using propensity score matching to correct for potential bias based on a set of observable confounders. The results show that Generation Z is more likely to buy second-hand clothing, whereas Generation Y is more interested in clothes made of organic and eco-sustainable fabrics.
摘要 在快速时尚产业的支持下，服装（过度）消费日益增加，导致服装成本大幅下降，引发了重大的可持续发展挑战，并凸显了采取更多可持续消费行为的必要性，以减轻对环境、社会和经济造成的负面影响。尽管现在人们对绿色购买行为有了很好的理解，但现有文献仍然缺乏一种全面的方法来解释消费者（尤其是年轻一代）在可持续服装方面的行为。本研究通过结构化问卷收集调查数据，旨在评估 Z 世代是否比 Y 世代更倾向于购买可持续或生态友好型服装。结果显示，Z 世代更倾向于购买二手服装，而 Y 世代则对有机和生态可持续面料制成的服装更感兴趣。
期刊介绍：
Since its foundation in 1974, Social Indicators Research has become the leading journal on problems related to the measurement of all aspects of the quality of life. The journal continues to publish results of research on all aspects of the quality of life and includes studies that reflect developments in the field. It devotes special attention to studies on such topics as sustainability of quality of life, sustainable development, and the relationship between quality of life and sustainability. The topics represented in the journal cover and involve a variety of segmentations, such as social groups, spatial and temporal coordinates, population composition, and life domains. The journal presents empirical, philosophical and methodological studies that cover the entire spectrum of society and are devoted to giving evidences through indicators. It considers indicators in their different typologies, and gives special attention to indicators that are able to meet the need of understanding social realities and phenomena that are increasingly more complex, interrelated, interacted and dynamical. In addition, it presents studies aimed at defining new approaches in constructing indicators.
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