Susana C. Santos, Eric W. Liguori, Michael H. Morris, SherRhonda R. Gibbs
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引用次数: 0
Abstract
We focus on the role of racial identity in the entrepreneurial journey, its antecedents and expected outcomes. Building on entrepreneurial identity and racial identity literatures, we analyze 21 reflective interviews featuring African American and Black entrepreneurs leading successful businesses to develop a racial identity approach to entrepreneurship. Findings uncover that the relevance of racial identity, often perceived as a liability before embarking on entrepreneurial endeavors, triggers entrepreneurial action to escape racial segregation and discrimination. Within the context of the venture, racial identity manifests in two distinct ways: (a) through a value proposition and target market defined by racial centrality and ideology, showing how racial identity may be an asset; and conversely, (b) through racial salience when accessing resources, reflecting racial identity as liability. Creating a venture with a strong racial identity is an essential aspect of its racialized meaningfulness. The entrepreneur aims to provide a racial role model from the African American community to empower future generations and reinforce the perception of racial identity as a valuable asset. Our study challenges the notion of race-neutral entrepreneurship and supports that entrepreneurship is an emancipation mechanism for racial minorities.
期刊介绍：
Small Business Economics: An Entrepreneurship Journal (SBEJ) publishes original, rigorous theoretical and empirical research addressing all aspects of entrepreneurship and small business economics, with a special emphasis on the economic and societal relevance of research findings for scholars, practitioners and policy makers.
SBEJ covers a broad scope of topics, ranging from the core themes of the entrepreneurial process and new venture creation to other topics like self-employment, family firms, small and medium-sized enterprises, innovative start-ups, and entrepreneurial finance. SBEJ welcomes scientific studies at different levels of analysis, including individuals (e.g. entrepreneurs'' characteristics and occupational choice), firms (e.g., firms’ life courses and performance, innovation, and global issues like digitization), macro level (e.g., institutions and public policies within local, regional, national and international contexts), as well as cross-level dynamics.
As a leading entrepreneurship journal, SBEJ welcomes cross-disciplinary research.
Officially cited as: Small Bus Econ
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