Achilleas Boukis , Lloyd Harris , Christos D. Koritos
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引用次数: 0
Abstract
This work is a first attempt to explain the phenomenon of customer threats and identify the individual and situational factors that drive this phenomenon in tourism and hospitality. Towards this goal, one qualitative and two quantitative studies are employed. Study 1 conceptualizes customer threats by uncovering two of the most common forms of verbal threats (i.e., threat to switch and threat to negative word of mouth) and their distinctive features as well as customers’ motivations behind them, and some situational conditions that favor the enactment of customer threats. Using a survey-based approach, study 2 sheds light on three incident-specific drivers (i.e., psychological reactance, rumination, and justice perceptions) of the two main forms of customer threats. Finally, using an experimental approach, study 3 assesses the effectiveness of two service recovery strategies (self-service recovery vs. human-based recovery) at mitigating customer threats following service failure incidents.
期刊介绍:
Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.