{"title":"Wildlife charisma and pro-environmental behaviour:A perspective from self-transcendent emotions theory","authors":"Yu Pan , Ziye Shang , Chen Zhao","doi":"10.1016/j.jhtm.2024.03.007","DOIUrl":null,"url":null,"abstract":"<div><p>The pro-environmental behaviour (PEB) of visitors is critical to wildlife and habitat conservation. Using self-transcendent emotions theory, this study extends the literature on PEB in terms of wildlife charisma. This study specifically investigates the impact of wildlife charisma on PEB by addressing the mediating role of the emotional experience of awe and moderating role of literary association. Data were collected from 364 domestic tourists who visited a red-crowned crane reserve in China, which find that awe mediates the impact of wildlife charisma on PEB. Findings suggest that literary association plays a positive moderating role on the relationship between wildlife charisma and awe. This study not only verifies the original theoretical framework of self-transcendent emotions but also enriches the understanding of the factors that prompt the experience of awe through natural beauty within this framework. By introducing literary association, it offers a more comprehensive explanation of the relationship from appreciating beauty to experiencing awe. Wildlife reserve managers should not only emphasize the natural beauty of animals but also consider the connection between relevant wildlife and local cultural elements. This can guide people to appreciate the beauty of red-crowned crane and, in turn, influence visitors’ PEB.</p></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"59 ","pages":"Pages 14-24"},"PeriodicalIF":7.6000,"publicationDate":"2024-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality and Tourism Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1447677024000299","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
The pro-environmental behaviour (PEB) of visitors is critical to wildlife and habitat conservation. Using self-transcendent emotions theory, this study extends the literature on PEB in terms of wildlife charisma. This study specifically investigates the impact of wildlife charisma on PEB by addressing the mediating role of the emotional experience of awe and moderating role of literary association. Data were collected from 364 domestic tourists who visited a red-crowned crane reserve in China, which find that awe mediates the impact of wildlife charisma on PEB. Findings suggest that literary association plays a positive moderating role on the relationship between wildlife charisma and awe. This study not only verifies the original theoretical framework of self-transcendent emotions but also enriches the understanding of the factors that prompt the experience of awe through natural beauty within this framework. By introducing literary association, it offers a more comprehensive explanation of the relationship from appreciating beauty to experiencing awe. Wildlife reserve managers should not only emphasize the natural beauty of animals but also consider the connection between relevant wildlife and local cultural elements. This can guide people to appreciate the beauty of red-crowned crane and, in turn, influence visitors’ PEB.
期刊介绍:
Journal Name: Journal of Hospitality and Tourism Management
Affiliation: Official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.)
Scope:
Broad range of topics including:
Tourism and travel management
Leisure and recreation studies
Emerging field of event management
Content:
Contains both theoretical and applied research papers
Encourages submission of results of collaborative research between academia and industry.