Wildlife charisma and pro-environmental behaviour:A perspective from self-transcendent emotions theory

IF 7.6 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Yu Pan , Ziye Shang , Chen Zhao
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引用次数: 0

Abstract

The pro-environmental behaviour (PEB) of visitors is critical to wildlife and habitat conservation. Using self-transcendent emotions theory, this study extends the literature on PEB in terms of wildlife charisma. This study specifically investigates the impact of wildlife charisma on PEB by addressing the mediating role of the emotional experience of awe and moderating role of literary association. Data were collected from 364 domestic tourists who visited a red-crowned crane reserve in China, which find that awe mediates the impact of wildlife charisma on PEB. Findings suggest that literary association plays a positive moderating role on the relationship between wildlife charisma and awe. This study not only verifies the original theoretical framework of self-transcendent emotions but also enriches the understanding of the factors that prompt the experience of awe through natural beauty within this framework. By introducing literary association, it offers a more comprehensive explanation of the relationship from appreciating beauty to experiencing awe. Wildlife reserve managers should not only emphasize the natural beauty of animals but also consider the connection between relevant wildlife and local cultural elements. This can guide people to appreciate the beauty of red-crowned crane and, in turn, influence visitors’ PEB.

野生动物的魅力与亲环境行为:自我超越情感理论的视角
游客的亲环境行为(PEB)对野生动物和栖息地保护至关重要。本研究利用自我超越情感理论,从野生动物魅力的角度扩展了有关亲环境行为的文献。本研究通过探讨 "敬畏 "情感体验的中介作用和文学联想的调节作用,具体研究了野生动物魅力对 PEB 的影响。研究收集了参观中国丹顶鹤保护区的 364 名国内游客的数据,发现敬畏感对野生动物魅力对 PEB 的影响具有中介作用。研究结果表明,文学联想对野生动物魅力和敬畏之间的关系起着积极的调节作用。本研究不仅验证了自我超越情绪的原始理论框架,而且丰富了在此框架内对自然美促使敬畏体验的因素的理解。通过引入文学联想,它更全面地解释了从欣赏美到体验敬畏的关系。野生动物保护区的管理者不仅要强调动物的自然美,还要考虑相关野生动物与当地文化元素之间的联系。这可以引导人们欣赏丹顶鹤之美,进而影响游客的 PEB。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
13.30
自引率
8.40%
发文量
177
审稿时长
45 days
期刊介绍: Journal Name: Journal of Hospitality and Tourism Management Affiliation: Official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.) Scope: Broad range of topics including: Tourism and travel management Leisure and recreation studies Emerging field of event management Content: Contains both theoretical and applied research papers Encourages submission of results of collaborative research between academia and industry.
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