Tensions of place and opposing emblems of authenticity and marginal gentrification in Grünerløkka, Oslo

IF 1.3 2区文学 Q2 COMMUNICATION

Language & Communication Pub Date : 2024-03-23 DOI:10.1016/j.langcom.2024.03.001

Kellie Gonçalves , Kristin Vold Lexander

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Abstract

This study investigates multiple discourses surrounding the trends, changes and opposing emblematic signage of authenticity and the ideological constructions of place within Grünerløkka, Oslo, Norway. Our theoretical framework is grounded within the political economy of place and the sociolinguistics of authenticity. Three different datasets are used in the analysis: a) 60 interviews conducted with local residents, business owners and journalists; b) multilingual and multimodal signage found within this neighborhood's changing linguistic and semiotic landscapes; and c) texts from online media. We take both a discourse and multimodal analytic approach in our investigation of the circulating tensions of place found both ‘online’ and ‘offline’ of what constitutes an ‘authentic’ neighborhood to individuals. Our findings suggest that the conflicting ideologies of authenticity are bound to the pressures of change and resistance. These are inextricably connected to local consumer practices that are inevitably tied to global market forces and marketing strategies within the social and material constructions of urban landscapes.

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奥斯陆 Grünerløkka 的地方张力以及真实性和边缘化的对立标志

本研究调查了围绕挪威奥斯陆格吕纳洛卡（Grünerløkka）内真实性的趋势、变化和对立的象征性标志以及地方的意识形态建构的多种论述。我们的理论框架以地方政治经济学和真实性社会语言学为基础。分析中使用了三种不同的数据集：a) 对当地居民、企业主和记者进行的 60 次访谈；b) 在该社区不断变化的语言和符号景观中发现的多语言和多模态标识；c) 网络媒体文本。我们采用话语和多模态分析方法，调查 "线上 "和 "线下 "地方的紧张关系，了解什么是个人眼中的 "真实 "街区。我们的研究结果表明，相互冲突的真实性意识形态与变革和抵制的压力息息相关。这些压力与当地的消费行为密不可分，而这些消费行为又不可避免地与全球市场力量以及城市景观的社会和物质构造中的营销策略联系在一起。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Language & Communication Multiple-

CiteScore

3.40

自引率

6.70%

发文量

期刊介绍： This journal is unique in that it provides a forum devoted to the interdisciplinary study of language and communication. The investigation of language and its communicational functions is treated as a concern shared in common by those working in applied linguistics, child development, cultural studies, discourse analysis, intellectual history, legal studies, language evolution, linguistic anthropology, linguistics, philosophy, the politics of language, pragmatics, psychology, rhetoric, semiotics, and sociolinguistics. The journal invites contributions which explore the implications of current research for establishing common theoretical frameworks within which findings from different areas of study may be accommodated and interrelated. By focusing attention on the many ways in which language is integrated with other forms of communicational activity and interactional behaviour, it is intended to encourage approaches to the study of language and communication which are not restricted by existing disciplinary boundaries.