Dances with Avatar: How Creators Can Reduce the Novelty of Their Work to Achieve More Creative Success

IF 19.3 1区管理学 Q1 BUSINESS

Academy of Management Review Pub Date : 2024-03-14 DOI:10.5465/amr.2022.0511

Joshua H. Katz, Lillien M. Ellis

引用次数: 0

Abstract

While creativity is an established driver of profit for firms and success for individuals, not all situations are ideal for maximizing creativity. In this work, we establish a framework of ways that creators can deliberately reduce novelty in their works to make them more successful. The first way, permanent novelty reduction (PNR), is where creators decrease novelty in key aspects of their final product to make it more amenable to consumers or gatekeepers. The second way, temporary novelty reduction (TNR), involves strategically decreasing novelty in the short term to overcome environmental or functional resistance to novelty, often leading to a more creative product in the long term. Together, these two categories of novelty reduction support a new theoretical perspective: novelty reduction can play a critical role in the creative process. We develop this perspective by examining James Cameron and his team’s creative decisions during the making of one of the most successful films of all time, Avatar.

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与 "阿凡达 "共舞：创作者如何减少作品的新颖性以取得更大的创作成功

虽然创造力是企业盈利和个人成功的既定驱动力，但并非所有情况都适合最大限度地发挥创造力。在这项工作中，我们建立了一个创作者可以有意减少作品新颖性的方法框架，以使作品更加成功。第一种方式是永久性减少新颖性（PNR），即创作者减少其最终产品关键方面的新颖性，使其更容易被消费者或把关人接受。第二种方式是临时减少新颖性（TNR），即在短期内战略性地减少新颖性，以克服环境或功能对新颖性的抵制，从长远来看，这往往会带来更具创造性的产品。这两类减少新奇感的方法共同支持了一种新的理论观点：减少新奇感在创作过程中可以发挥关键作用。我们通过研究詹姆斯-卡梅隆（James Cameron）及其团队在制作史上最成功的电影之一《阿凡达》（Avatar）过程中的创意决策来发展这一观点。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Academy of Management Review Multiple-

CiteScore

24.60

自引率

2.40%

发文量

期刊介绍： The mission of AMR is to publish theoretical insights that advance our understanding of management and organizations. Submissions to AMR must extend theory in ways that develop testable knowledge-based claims. To do this, researchers can develop new management and organization theory, significantly challenge or clarify existing theory, synthesize recent advances and ideas into fresh, if not entirely new theory, or initiate a search for new theory by identifying and delineating a novel theoretical problem. The contributions of AMR articles often are grounded in “normal science disciplines” of economics, psychology, sociology, or social psychology as well as nontraditional perspectives, such as the humanities.