Do notifications affect households’ willingness to pay to avoid power outages? Evidence from an experimental stated-preference survey in California

Q1 Social Sciences

Electricity Journal Pub Date : 2024-03-13 DOI:10.1016/j.tej.2024.107385

Will Gorman , Duncan Callaway

引用次数: 0

Abstract

How much should electric utilities pay to maintain a reliable electricity system? This paper describes an open-ended stated-preference experiment that generates estimates for how advanced notification impacts household willingness-to-pay (WTP) to avoid outages. We find positive and statistically significant WTP to avoid power outages of $10/kWh, consistent with the expectation that outages are costly to the residential sector. We find notification reduces the WTP, but the effects are not statistically significant. There is limited evidence that these results vary by income and wealth levels. Back-up power ownership is positively correlated with respondents’ WTP to avoid outages.

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通知是否会影响家庭为避免停电而付费的意愿？来自加利福尼亚州实验性陈述偏好调查的证据

电力公司应支付多少费用才能维持可靠的电力系统？本文介绍了一项开放式陈述偏好实验，该实验估算了预先通知如何影响家庭避免停电的支付意愿（WTP）。我们发现，避免停电的 WTP 值为 10 美元/千瓦时，这与停电对居民部门造成高昂成本的预期一致，且在统计上具有显著意义。我们发现通知会降低 WTP，但其影响在统计上并不显著。这些结果因收入和财富水平而异的证据有限。受访者拥有的备用电源与避免停电的 WTP 呈正相关。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Electricity Journal Business, Management and Accounting-Business and International Management

CiteScore

5.80

自引率

0.00%

发文量

审稿时长

31 days

期刊介绍： The Electricity Journal is the leading journal in electric power policy. The journal deals primarily with fuel diversity and the energy mix needed for optimal energy market performance, and therefore covers the full spectrum of energy, from coal, nuclear, natural gas and oil, to renewable energy sources including hydro, solar, geothermal and wind power. Recently, the journal has been publishing in emerging areas including energy storage, microgrid strategies, dynamic pricing, cyber security, climate change, cap and trade, distributed generation, net metering, transmission and generation market dynamics. The Electricity Journal aims to bring together the most thoughtful and influential thinkers globally from across industry, practitioners, government, policymakers and academia. The Editorial Advisory Board is comprised of electric industry thought leaders who have served as regulators, consultants, litigators, and market advocates. Their collective experience helps ensure that the most relevant and thought-provoking issues are presented to our readers, and helps navigate the emerging shape and design of the electricity/energy industry.