Optimising customer equity through engagement

IF 2.7 4区管理学 Q2 MANAGEMENT

Journal of the Operational Research Society Pub Date : 2024-03-11 DOI:10.1080/01605682.2024.2325654

Yayu Zhou, Edward C. Malthouse, Barry L. Nelson

引用次数: 0

Abstract

Customer lifetime value (CLV) is the discounted sum of future cash flows due to a relationship with a single customer and customer equity (CE) is the sum of CLVs from all current and future custome...

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通过参与优化客户资产

客户终身价值 (CLV) 是指与单个客户建立关系所产生的未来现金流的贴现总和，而客户权益 (CE) 是指所有当前和未来客户的终身价值总和。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of the Operational Research Society 管理科学-运筹学与管理科学

CiteScore

6.80

自引率

13.90%

发文量

144

审稿时长

7.3 months

期刊介绍： JORS is an official journal of the Operational Research Society and publishes original research papers which cover the theory, practice, history or methodology of OR.