SUCCESSFUL CASES OF BRANDING THROUGH GRAPHIC DESIGN: ANALYSIS OF SPECIFIC CASES WHERE GRAPHIC DESIGN INFLUENCED BRAND SUCCESS

Abstract

Over the past decade, graphic design has become a pivotal element in the formation and management of brands. Its influence on consumer perception is gaining increasing significance in saturated markets and growing competition. The research problem revolves around the necessity for a thorough analysis of specific cases where graphic design emerged as a key factor in achieving success for brands. The aim of this study is to explore the impact of graphic design on the success of brands through specific cases, analyzing elements that led to positive changes in consumer perception. The object of the study encompasses brands from various market segments, where graphic design played a decisive role in achieving a high level of recognition and success. The subject of the research includes specific elements of graphic design, such as logos, packaging, and visual components, which have influenced the creation of a strong brand image. To attain the objectives, qualitative and quantitative research methods were employed, including consumer surveys, interviews with designers and brand representatives, as well as an analysis of visual elements in graphic design. The findings of the research underscore the importance of graphic design in shaping successful brands.