Conveying COVID-19 Health Information with CALD Social Media Influencers: The Cultural Role of Brand Consistency and Relatability for Identity Authenticity

IF 1 Q3 SOCIOLOGY

Journal of Intercultural Studies Pub Date : 2024-03-06 DOI:10.1080/07256868.2024.2325974

Charlotte Young, Rob Cover, Lukas Parker, Katia Ostapets

引用次数: 0

Abstract

During the COVID-19 global pandemic, young people and culturally and linguistically diverse populations (CALD) were underserved by non-tailored government health messaging. Social media influencers...

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通过 CALD 社交媒体影响者传递 COVID-19 健康信息：品牌一致性和亲和力对身份真实性的文化作用

在 COVID-19 全球大流行期间，年轻人以及文化和语言多样性人群 (CALD) 没有得到政府非定制健康信息的充分服务。社交媒体影响者...

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来源期刊

Journal of Intercultural Studies SOCIOLOGY-

CiteScore

1.80

自引率

10.00%

发文量

期刊介绍： Journal of Intercultural Studies showcases innovative scholarship about emerging cultural formations, intercultural negotiations and contemporary challenges to cultures and identities. It welcomes theoretically informed articles from diverse disciplines that contribute to the following discussions: -Reconceptualising notions of nationhood, citizenship and belonging; -Questioning theories of diaspora, transnationalism, hybridity and ‘border crossing’, and their contextualised applications; -Exploring the contemporary sociocultural formations of whiteness, ethnicity, racialization, postcolonialism and indigeneity -Examining how past and contemporary key scholars can inform current thinking on intercultural knowledge, multiculturalism, race and cultural identity. Journal of Intercultural Studies is an international, interdisciplinary journal that particularly encourages contributions from scholars in cultural studies, sociology, migration studies, literary studies, gender studies, anthropology, cultural geography, urban studies, race and ethnic studies.