Public Branding in the Digital Age: An Empirical Investigation of U.S. Cities

IF 1.8 Q3 PUBLIC ADMINISTRATION

INTERNATIONAL JOURNAL OF PUBLIC ADMINISTRATION Pub Date : 2024-03-03 DOI:10.1080/01900692.2024.2311385

Aroon P. Manoharan, Lisa Hohensinn, Hsin-Ching Wu

引用次数: 0

Abstract

Cities globally consider public branding to be an important governance strategy. This study investigates the use of websites for public branding by U.S. cities, and examines the influence of a city...

查看原文本刊更多论文

数字时代的公共品牌建设：对美国城市的实证调查

全球城市都将公共品牌建设视为一项重要的治理战略。本研究调查了美国城市利用网站进行公共品牌建设的情况，并探讨了城市网站的影响...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

INTERNATIONAL JOURNAL OF PUBLIC ADMINISTRATION PUBLIC ADMINISTRATION-

CiteScore

4.70

自引率

5.60%

发文量

期刊介绍： IJPA is an international, research-driven, and peer-reviewed publication aimed at exploring the latest developments in public administration, public policy, and management – translating theory for practice and practice into theory. IJPA is a truly global journal in scope, covering developed, emerging and transitional states, nonprofit and nongovernmental organizations, and all areas of public activity. We welcome theoretical, analytical, quantitative, qualitative, empirical, and practitioner-based, as well as individual country-based, region-based, and especially comparative works. Our target audience is not just scholars, but also policy-makers and practitioners, including aspiring public sector leaders engaged in education and research in the growing global public service, policy, and administration, and governance community.