Mobile telephony and changing patterns of audiences’ engagement with global media in Africa

IF 1.5 Q2 COMMUNICATION

Global Media and Communication Pub Date : 2024-02-28 DOI:10.1177/17427665241235481

Abdullahi Tasiu Abubakar

引用次数: 0

Abstract

This article explores the patterns and consequences of transnational audiences’ engagement with global media in the digital age, focusing on experiences in Africa. It examines Nigerians’ interactions with the BBC World Service, and draws on active audience theory and Joseph Nye’s soft power concept to unpick their complex relationship. Using documentary analysis, focus groups and individual interviews, the study unpacks how Nigerians deploy digital devices to engage with the BBC – and how the broadcaster leverages this to extend its influence. The impacts of digital technologies on participatory programming and audience interactivity – and the theoretical implications – are also analysed.

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移动电话与非洲受众参与全球媒体模式的变化

本文以非洲的经验为重点，探讨了数字时代跨国受众参与全球媒体的模式和后果。文章研究了尼日利亚人与 BBC 世界广播公司的互动，并借鉴了活跃受众理论和约瑟夫-奈的软实力概念，以解读他们之间的复杂关系。这项研究利用纪录片分析、焦点小组和个人访谈，揭示了尼日利亚人如何利用数字设备与 BBC 互动，以及广播公司如何利用这种互动扩大其影响力。研究还分析了数字技术对参与性节目制作和受众互动的影响，以及其理论意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Global Media and Communication COMMUNICATION-

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： Global Media and Communication is an international peer-reviewed journal launched in April 2005 as a key forum for articulating critical debates and developments in the continuously changing global media and communications environment. As a pioneering platform for the exchange of ideas and multiple perspectives, the journal addresses fresh and contentious research agendas and promotes an academic dialogue that is fully transnational and transdisciplinary in its scope. With a network of ten regional editors around the world, the journal offers a global source of material on international media and cultural processes. Special features include interviews, reviews of recent media developments and digests of policy documents and data reports from a variety of countries.