Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis

IF 8.6 2区 管理学 Q1 BUSINESS
Sri Rahayu Hijrah Hati, Yusniza Kamarulzaman, Nor Asiah Omar
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引用次数: 0

Abstract

This study analyzes the literature available on consumer luxury consumption and the marketing of luxury products during the COVID-19 pandemic. The Scopus database was utilized to search for research on luxury products during the pandemic. The study followed the SPAR-4-SLR procedure, with 59 articles analyzed using VOSviewer to provide network and density visualization. Triangulation of analysis was conducted using NVivo as the software offers rigor in the systematic literature review. The VOSviewer network and density visualization show that the analysis of the luxury industry literature can be elucidated by sectors and themes. The results indicate that the majority of the literature on luxury discussed hospitality, especially the hotel setting, followed by luxury fashion and tourism. Many sectors, such as luxury automotive, beauty, arts, and so forth were overlooked. Online landscape, branding, social responsibility, communication, sustainability, the self, and culture are the dominant themes in literature. The study sheds light on important themes, sectors, and research gaps, benefiting academic scholars and industry practitioners in understanding and navigating the challenges and opportunities in the luxury market during crises.

大流行病是否改变了奢侈品消费和营销?行业和专题分析
本研究分析了有关 COVID-19 大流行期间消费者奢侈品消费和奢侈品营销的现有文献。研究利用 Scopus 数据库搜索大流行期间有关奢侈品的研究。研究遵循 SPAR-4-SLR 程序,使用 VOSviewer 对 59 篇文章进行分析,以提供网络和密度可视化。使用 NVivo 进行了三角分析,因为该软件为系统性文献综述提供了严谨性。VOSviewer 的网络和密度可视化显示,奢侈品行业的文献分析可以按行业和主题进行阐释。结果表明,大多数有关奢侈品的文献都讨论了酒店业,尤其是酒店环境,其次是奢侈时尚和旅游业。许多行业,如豪华汽车、美容、艺术等都被忽略了。在线景观、品牌、社会责任、沟通、可持续发展、自我和文化是文献中的主导主题。本研究揭示了重要的主题、行业和研究空白,有助于学术学者和行业从业者了解和驾驭危机期间奢侈品市场的挑战和机遇。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
13.60
自引率
23.20%
发文量
119
期刊介绍: The International Journal of Consumer Studies is a scholarly platform for consumer research, welcoming academic and research papers across all realms of consumer studies. Our publication showcases articles of global interest, presenting cutting-edge research from around the world.
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