Do great powers come with great responsibility? Opportunities and tensions of new technologies in marketing

IF 5.9 2区管理学 Q1 BUSINESS

International Journal of Research in Marketing Pub Date : 2024-03-01 DOI:10.1016/j.ijresmar.2024.01.006

J. Jeffrey Inman, Robert J. Meyer, David A. Schweidel, Raji Srinivasan

引用次数: 0

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权力越大责任越大吗？营销新技术的机遇与挑战

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来源期刊

International Journal of Research in Marketing BUSINESS-

CiteScore

11.80

自引率

4.30%

发文量

审稿时长

66 days

期刊介绍： The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.