How does incorporating ChatGPT within a firm reinforce agility-mediated performance? The moderating role of innovation infusion and firms’ ethical identity

IF 11.1 1区管理学 Q1 ENGINEERING, INDUSTRIAL

Technovation Pub Date : 2024-02-20 DOI:10.1016/j.technovation.2024.102975

Amir Talaei-Khoei, Alan T. Yang, Masialeti Masialeti

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引用次数: 0

Abstract

The expansion of ChatGPT has sparked substantial discussions on the capabilities of generative artificial intelligence AI to profoundly reshape the business environment. However, empirical data on ChatGPT and its effects on firm performance are still lacking. In accordance with relevant literature, this study investigates the influence of ChatGPT-enabled agility, encompassing both operational and market facets, on firm performance. This work studies the moderating roles of innovative infusion of ChatGPT and ethical identity in the association between incorporating ChatGPT into standard processes with operational and market agilities. Data from a survey of IT executives were analyzed to validate our proposed hypotheses. We found that while the infusion of ChatGPT in an organization moderates the relationship between ChatGPT incorporation and operational agility, infusion does not significantly impact market agilities. In addition, we found that a firm's ethical identity moderates ChatGPT-enabled market agilities but not operational agility. We also found that both types of agility play mediating roles in improving firm performance. This study adds to the growing body of literature on dynamic capabilities by presenting and testing a theory on the influence of a firm's capability to incorporate ChatGPT on agility, firm performance, and the role of ChatGPT infusion and firm ethical identity.

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将 ChatGPT 纳入企业内部如何加强以敏捷性为中介的绩效？创新注入和企业道德认同的调节作用

ChatGPT 的扩展引发了关于生成式人工智能 AI 能深刻重塑商业环境的大量讨论。然而，有关 ChatGPT 及其对企业绩效影响的实证数据仍然缺乏。根据相关文献，本研究探讨了由 ChatGPT 实现的敏捷性（包括运营和市场两个方面）对企业绩效的影响。这项工作研究了 ChatGPT 的创新注入和道德认同在将 ChatGPT 纳入标准流程与运营和市场敏捷性之间的关联中的调节作用。我们分析了对 IT 高管的调查数据，以验证我们提出的假设。我们发现，虽然 ChatGPT 在企业中的注入调节了 ChatGPT 的融入与运营敏捷性之间的关系，但注入对市场敏捷性并无显著影响。此外，我们还发现，企业的道德认同会调节 ChatGPT 所带来的市场敏捷性，但不会影响运营敏捷性。我们还发现，这两种敏捷性在提高企业绩效方面都起着中介作用。本研究提出并检验了关于企业整合 ChatGPT 的能力对敏捷性、企业绩效的影响以及 ChatGPT 注入和企业道德认同的作用的理论，为日益增多的动态能力方面的文献增添了新的内容。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Technovation 管理科学-工程：工业

CiteScore

15.10

自引率

11.20%

发文量

208

审稿时长

91 days

期刊介绍： The interdisciplinary journal Technovation covers various aspects of technological innovation, exploring processes, products, and social impacts. It examines innovation in both process and product realms, including social innovations like regulatory frameworks and non-economic benefits. Topics range from emerging trends and capital for development to managing technology-intensive ventures and innovation in organizations of different sizes. It also discusses organizational structures, investment strategies for science and technology enterprises, and the roles of technological innovators. Additionally, it addresses technology transfer between developing countries and innovation across enterprise, political, and economic systems.

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