A Means-End Chain Approach to Investigate Consumer Motives for the Choice of Bread Made from Heritage Cereals

IF 3.6 Q2 BUSINESS

Journal of Food Products Marketing Pub Date : 2024-01-31 DOI:10.1080/10454446.2024.2309585

Wen-Xiu Wang, Corinna Hempel, Jutta Roosen

引用次数: 0

Abstract

Intensive agricultural production methods are one of the main reasons for the loss of agrobiodiversity. To reduce this loss, one option is the on-farm preservation of genetic resources. For on-farm...

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用 "均值链 "方法调查消费者选择传统谷物面包的动机

集约化农业生产方式是农业生物多样性丧失的主要原因之一。要减少这种损失，一个办法是在农场保存遗传资源。对于农场...

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来源期刊

Journal of Food Products Marketing BUSINESS-

CiteScore

5.70

自引率

6.90%

发文量

期刊介绍： From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.